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Meet Felicity Evans from Imbibe Living

Posted by Lolita Walters on

Felicity Evans is the founder and driving force behind Imbibe Living, a health company born on the benefits of probiotics, specialising in water kefir.

Felicity is an entrepreneur and leader in the gut health movement in Australia, yet she is also a dedicated wife and mother, who does a wonderful job at balancing family and work life. 

Edible Beauty chatted to this self-proclaimed alchemist, to find out more about her flourishing business, health and beauty philosophies and favourite ingredient.

 

What inspired you to start Imbibe living?

My daughters. I had a health crisis after the birth of my baby and I wasn’t living life to the full – I needed more energy to keep up with them and live as vibrantly as I knew I could. 

Sick and tired of being sick and tired I started my research phase which introduced me to the importance of gut health for overall wellness, so I started to make as many gut healing drinks – called water kefir.

I was amazed at the results! My energy returned, my digestion was better, the bloating went away and I seriously felt incredible.

I started my kitchen trials, making this probiotic rich drink and perfecting it and before long a health food store invited me to range in store. And the rest has been trying to keep up with a growing family and business!

 

What are three of your favourite tips for detoxing on the inside and out? 

  1. Externally I love to dry brush before a shower to stimulate lymphatic flow and get the largest organ of the body – the skin – working to detox naturally and easily.
  1. Activated Coconut Charcoal in the Imbibe “Be Daring” variety. The combination of living probiotics and activated coconut charcoal work to help heal the gut and remove toxins from the body leaving you looking and feeling your best.
  1. I’m a total tea fanatic – if I could wear it like a dress I would! That’s why I love the Green Goddess Detox tea – I seriously do! Its full of detoxing and liver loving ingredients like St Mary’s Thistle, Schizandra, Dandelion and Nettle. Get into it! Plus it tastes amazing!!

  

Have you always been an entrepreneur? How has your journey brought you to where you are today?

Looking back, I can see I have always been an entrepreneur – I have dabbled in Mexican textiles and jewellery, performing arts classes and event management – but the creation of Imbibe fits smack bang into my core values of health and wellness and I’m loving the ride and learning so much every day.

The journey has been twisted with many ups and downs – and its on the days you are ready to get a “normal” job that is less demanding that you have to come back to your WHY and realise that I’m in it for the long haul, and to take one day at a time. It’s taught me patience and allowing things to unfold naturally.

 

What is your hero ingredient and why?

100% Beetroot. It’s a seriously undervalued little vegetable. Apart from the amazing colour and the crisp and fresh taste, it’s an incredible super food. I ferment a batch of beet kvass each week and devour it for it’s live and skin loving properties.

I also use a certified organic beetroot powder in the Imbibe Water Kefir range to add more nutrients, vitamins and phytonutrients to the elixir. It also adds a gorgeous natural sweetness.

 

What does inner beauty mean to you?

Inner beauty is being kind to yourself and others.

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Soak Society Founder Natalie Thorogood on pursuing your dreams, charcoal soaks and unwinding rituals

Posted by Anna Mitsios on

We love the Soak Society's toxin-free soak products and the natural beauty and wellness message the brand represents. In the blog post below we interview Natalie Thorogood, founder of the Soak Society and get a beautiful insight into the life of the successful female entrepreneur.
What inspired you to create your luxurious toxin-free soak range?
A few things. I couldn’t find a similar product on the market that was an affordable price point. I was making these salt, clay and essential oils mixes at home for myself and thought, why not create a brand around these soaks and make every product all about soaking!? Soak Society was born. I am so passionate about avoiding chemicals in beauty products, so being an all natural brand was a no brainer.
What is your ultimate way to unwind and your favourite soak product?
My favourite is the Sleep wellness soak. Being the owner of a growing business I find it hard to ‘switch off’ at nighttime, constantly tossing and turning because of too many thoughts! I drink the Edible Beauty Sleeping Beauty tea in the bath and put my phone on aeroplane mode so I can’t be distracted. This ritual has me feeling very sleepy! I often put my oil burner on with lavender oil in the bedroom afterwards too and read a book, bliss!
Tell us a little bit about what a day in the life of “Natalie Thorogood”...
I’m lucky to live on the beautiful Sunshine Coast near Noosa, so that definitely helps with work/life balance. I will start the day with replying to any urgent emails and figuring out the plan of attack for the day with my team. If the weather is nice, I will sometimes take a half hour break to have a swim and lay in the sun! No day is ‘regular’ because there are always different things to be done. Some days will be more production based and others are focused on new product development and strategy. I manage our social media, so there is always that too! Late afternoons are spent going for walks with girlfriends in the Noosa national park and then cooking dinner with my partner. I try not to work too late into the night, but I love what I do, so sometimes it can’t be helped!
If you could give female entrepreneurs just one piece of advice what would it be?
Never think that you can't do something. I really wish I knew that earlier, because I spent a lot of time telling myself I couldn't do something because of my background, education etc etc.
We tend to put limitations on ourselves, which are created by our minds! Honestly, there is nothing you can't do, all it takes is consistent hard work and a belief that you will succeed. Even if money is an issue, you will find a way. Put the focus on creating a really good product, ensuring you spend 80% of time on sales and the growth of the business.
Your business is going from strength to strength, are you able to give us a sneak peak on any exciting new products or initiatives you have planned?
We are just about to launch a new Noosa wellness soak in the next few days, AND we have also created an activated charcoal wellness soak in collaboration with The Lab Organics in Melbourne, called Yinyang. Both will be online very shortly! In the next few months we are working on launching a Soak Subscription for all our regular soakers, one wellness soak of your choice delivered to your house every 2 months which will definitely be out before Christmas!
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