By Rebecca Wilkinson, for Bondi Beauty. 

From personal health challenges to creating a clean, luxurious skincare brand, Anna, the founder of Edible Beauty, shares her inspiring journey into natural skincare.

Anna’s brand Edible Beauty was born from a passion for wellness, fuelled by her background as a naturopath and nutritionist and her commitment to making skincare products that are as pure as they are effective.

A Health Journey That Sparked a Skincare Revolution

When Anna was diagnosed with type 1 diabetes at 18, it changed her life. “Being diagnosed with an autoimmune disorder like Type 1 diabetes can always present a huge lifestyle shift,” she says. The diagnosis ignited her interest in natural health solutions, leading her to become a naturopath and nutritionist.

“My first role was at a natural fertility clinic,” she explains. She often recommended dietary and lifestyle changes to clients, which led her to recognise a surprising gap in the market: a lack of truly natural, luxurious skincare options. “I was shocked to find that there were very few options available for skincare products that were ‘edible’ yet still felt luxurious and therapeutic,” she recalls.

Driven to fill this void, Anna started experimenting in her kitchen with ingredients like shea butter, cocoa butter, and rose water—eventually launching Edible Beauty Australia in 2014.

Creating a Space for Edible Beauty in a Competitive Market

Launching a natural skincare brand in 2014 came with challenges, especially as the concept of clean beauty was still in its infancy in Australia. “One of the biggest challenges was educating consumers on why clean, toxin-free skincare is important—not just for beauty, but for overall health,” Anna explains.

With a mission to educate the public, she immersed herself in wellness events, expos, and workshops, spreading awareness of the importance of ingredients.

Leveraging her background in naturopathy, Anna gained the trust of a wellness-focused audience who quickly embraced Edible Beauty’s products. “Our unique ‘edible’ concept wasn’t just about natural skincare—it was about creating products pure enough to eat,” she adds.

As consumers started prioritizing health and scrutinising product ingredients, Edible Beauty gained momentum, standing out for its commitment to transparency and high-quality, therapeutic ingredients.

Natural Ingredients for High-Performance Skincare

For Edible Beauty, combining natural ingredients with performance-driven results is non-negotiable. “We focus on sourcing the highest-quality botanicals and active compounds from around the world,” Anna says. She selects ingredients rich in antioxidants, vitamins, and essential nutrients with proven clinical science to ensure they’re both potent and effective.

Each product undergoes rigorous testing to meet quality standards, offering skincare that feels luxurious while delivering results. “By blending potent natural ingredients with a focus on effective formulas, we’re able to nourish, nurture, and protect the skin without compromising quality,” she notes.

A Gentle Yet Powerful Approach to Anti-Aging

While the skincare industry often leans on strong chemicals for anti-aging, Edible Beauty takes a gentler, holistic approach. “Rather than relying on harsh, synthetic ingredients that often irritate, we use potent natural actives,” Anna shares. Her formulas strengthen the skin’s natural barrier and enhance collagen production without the dryness often associated with synthetic retinol.

Edible Beauty uses plant-based alternatives like bakuchiol, along with known actives like hyaluronic acid, niacinamide, and ceramides that meet strict purity standards. The brand also emphasises the importance of gut health and reducing free radical damage to support vibrant, youthful skin from within.

Anna’s Must-Have Products and Daily Routine

Anna’s skincare favorites include the No.1 Belle Frais Cleansing Milk, the No.3 Exotic Goddess Ageless Serum, and Snowflower Illuminating Face Oil. “These products work wonders at reducing redness and inflammation, which I’m prone to,” she shares. The Exotic Goddess Ageless Serum’s combination of hyaluronic acid, Kakadu plum, and white tea, along with the Snowflower Illuminating Face Oil’s calming fragrance, are staples in her routine.

Lifestyle Habits for Healthy Skin and Hair

Anna emphasizes that beauty isn’t just skin deep. “A big part of my approach to beauty is about nourishing my body internally,” she says. She incorporates wellness staples like MSM and spirulina to boost collagen and detoxify. Fiber is another essential for her, which helps balance hormones and maintain clear skin. “I also make sure to include plenty of healthy fats, like those from walnuts and avocados, which are crucial for skin’s structural integrity.”

With a holistic, results-driven philosophy, Anna has crafted Edible Beauty into a trusted brand for clean skincare that prioritises wellness and luxury, inspiring countless people to take a healthier, more thoughtful approach to their beauty routines.

To celebrate the success of this wonderful natural brand, we have collaborated with Edible Beauty to give one lucky reader $350 worth of products.

Here’s what the prize includes:

 

The Edible Beauty Core Four RRP $190

• No. 1 Belle Frais Cleansing Milk (200mL)
• No. 2 Citrus Rhapsody Toner Mist (50mL)
• No.3 Exotic Goddess Ageless Serum (30mL)
• No. 4 Vanilla Silk Hydrating Lotion (50mL)

Basking Beauty Natural Sunscreen SPF50 RRP $40

Radiance Enzyme Peel RRP $58

Native Collagen Booster RRP $59

The giveaway will be running on Instagram. To enter, click HERE and simply like the post, make sure you’re following us and @ediblebeautyau tag a friend, and that’s it.

The giveaway will end Monday 25th November, and a winner will be announced Wednesday 27th November 2024. Good Luck.