More and more beauty lovers are opting for “natural” products every day – hooray! While this is definitely a step in the right direction, it is important to know that not all “natural” skincare products are created equal.

You might be surprised to find out that for a company to use the term 'natural' in Australia, it need only use a mere 1% of plant-derived ingredients! While many brands share the same “natural” label, not all products are created with the same standards!

Here at Edible Beauty, we are passionate about solidifying the definition of a natural product within the beauty space. We believe that to be truly natural, a product should: 

• Only contain ingredients that are pure enough to eat;
• Be sustainably and ethically sourced; and
• Be biodegradable and non-polluting to our eco-system;.
• Not contain any animal-derived ingredients, nor be tested on animals.

We think it is time for the beauty industry to clean up its act and properly regulate the use of the term ‘natural’.

Rest assured; all Edible Beauty products are of the highest, natural purity. We are certified natural, non-toxic, vegan and cruelty-free. Furthermore, all our products are produced ethically and sustainably and are packed in 100% recyclable or biodegradable packaging.

If you’re thinking about making the switch to natural beauty products, or perhaps you already have – we wanted to remind you that your skin will love you for it! 

Read on for 4 reasons your skin will thank you for switching to natural beauty products.

4 reasons your skin will thank you for switching to natural beauty products

You’re feeding your skin with an abundance of nutrients 

Just like we are told to aim for a diverse range of fruits and vegetables in our diets, we should be doing the same when it comes to feeding our skin!

Botanically derived and food-grade ingredients such as Kakadu Plum, White Tea and Davidson Plum are abundant in nourishing antioxidants, vitamins, and minerals! When applied topically, these nutrients absorb into the skin and help to protect, hydrate, plump and smooth the skin.

Our No.3 Exotic Goddess Ageless Serum is also full of antioxidant-rich fruits such as Kakadu Plum, Desert Lime, Acerola Cherry and Riberries which work to visibly plump, brighten and hydrate your complexion!

You’re not exposing your skin and body to harmful synthetic ingredients

The research on synthetic chemicals such as parabens and phthalates is constantly expanding. These chemicals have been shown to have an endocrine disrupting effect and can be harmful to our immune and reproductive systems.

For products to be truly pure, their ingredients should be free from harmful synthetic chemicals and literally food-grade. Wee recommend looking out for common “not so natural” ingredients found in skincare marketed as natural including parfum, sodium benzoate, phenoxyethanol and PEGs.

Truly natural and organic products such have ingredients lists that are easily understandable and ‘traceable’ – so you know exactly what it is you are putting on your skin. Take a look at the ingredients lists of our products, and you will see only fruits and botanicals – many of which you may be quite familiar with!

Our & Snowflower Illuminating Face Oil, for example, contains a blend of 100% organic oils extracted from botanicals such as Jojoba, Banksia and the Blue Lotus flower.

You’re prone to less irritation and sensitivity

Many synthetic chemicals used in traditional skincare and beauty products (such as parabens and synthetic fragrances) have been shown to cause dryness and irritation, and can even exacerbate skin conditions such as eczema, dermatitis and psoriasis.

Many natural ingredients contain nutrients that help to protect the skin microbiome, promote skin healing and help to calm and soothe the skin.

Our Exotic Seed of Youth – Ageless Oil contains olive-oil derived Squalane, which mimics the substance that occurs naturally in the skin, called squalene.

Squalane has been shown to calm and soothe red and irritated skin and has the ability to penetrate the dermis quickly, providing long lasting hydration.

You’re using ingredients with proven results, backed by science

The ingredients derived from fruits, plants and botanicals have been studied, tried and tested, so you know they’ll produce results!

The beauty of natural and nutrient-dense ingredients is that they work just as effectively as conventional and harsh actives to provide brighter, clearer and smoother skin.  When used properly, these natural alternatives provide effective wrinkle-fighting, clearing and brightening action without the side effects.

One of our favourite ingredients is Bakuchiol, an ingredient derived from the seeds of the beautiful Babchi flower. Bakuchiol has been clinically proven to possess the same gene-modifying abilities as retinol! This star ingredient has been extensively studied and shown to:

• Visibly reduce appearance of fine lines and wrinkles;
• Visibly reduce signs of photo-ageing;
• Visibly improve the appearance of pigmentation;
• Reduce the occurrence of acne and breakouts; and
• Fight damaging free radicals.

Bakuchiol has also been shown to product none of the unwanted side-effects as its counterpart retinol! 

This incredible, natural ingredient can be found in our natural retinol alternative, Beauty Reset Drops.

Our Edible Beauty promise

Skincare that’s good enough to eat. No Parabens, Sulfates, Phthalates, Artificial Preservatives, Propylene Glycol, Petrochemicals, EDTA, Aluminium. Vegan.

We are proud to back up our Edible Beauty promise with the following certifications: