Felicity Evans is the founder and driving force behind Imbibe Living, a health company born on the benefits of probiotics, specialising in water kefir.
Felicity is an entrepreneur and leader in the gut health movement in Australia, yet she is also a dedicated wife and mother, who does a wonderful job at balancing family and work life.
Edible Beauty chatted to this self-proclaimed alchemist, to find out more about her flourishing business, health and beauty philosophies and favourite ingredient.
What inspired you to start Imbibe living?
My daughters. I had a health crisis after the birth of my baby and I wasn’t living life to the full – I needed more energy to keep up with them and live as vibrantly as I knew I could.
Sick and tired of being sick and tired I started my research phase which introduced me to the importance of gut health for overall wellness, so I started to make as many gut healing drinks – called water kefir.
I was amazed at the results! My energy returned, my digestion was better, the bloating went away and I seriously felt incredible.
I started my kitchen trials, making this probiotic rich drink and perfecting it and before long a health food store invited me to range in store. And the rest has been trying to keep up with a growing family and business!
What are three of your favourite tips for detoxing on the inside and out?
- Externally I love to dry brush before a shower to stimulate lymphatic flow and get the largest organ of the body – the skin – working to detox naturally and easily.
- Activated Coconut Charcoal in the Imbibe “Be Daring” variety. The combination of living probiotics and activated coconut charcoal work to help heal the gut and remove toxins from the body leaving you looking and feeling your best.
- I’m a total tea fanatic – if I could wear it like a dress I would! That’s why I love the Green Goddess Detox tea – I seriously do! Its full of detoxing and liver loving ingredients like St Mary’s Thistle, Schizandra, Dandelion and Nettle. Get into it! Plus it tastes amazing!!
Have you always been an entrepreneur? How has your journey brought you to where you are today?
Looking back, I can see I have always been an entrepreneur – I have dabbled in Mexican textiles and jewellery, performing arts classes and event management – but the creation of Imbibe fits smack bang into my core values of health and wellness and I’m loving the ride and learning so much every day.
The journey has been twisted with many ups and downs – and its on the days you are ready to get a “normal” job that is less demanding that you have to come back to your WHY and realise that I’m in it for the long haul, and to take one day at a time. It’s taught me patience and allowing things to unfold naturally.
What is your hero ingredient and why?
100% Beetroot. It’s a seriously undervalued little vegetable. Apart from the amazing colour and the crisp and fresh taste, it’s an incredible super food. I ferment a batch of beet kvass each week and devour it for it’s live and skin loving properties.
I also use a certified organic beetroot powder in the Imbibe Water Kefir range to add more nutrients, vitamins and phytonutrients to the elixir. It also adds a gorgeous natural sweetness.
What does inner beauty mean to you?
Inner beauty is being kind to yourself and others.